Red Meat Sector Conference


Growing sustainable value together.


“The Red Meat Sector Conference is jointly hosted by the Meat Industry Association of New Zealand (Incorporated) (MIA), and Beef + Lamb New Zealand Ltd (B+LNZ) and is arguably the most significant networking event on the red meat calendar, bringing together all sector participants.

“Some of the topics covered at the conference this year include: the global food system and where meat fits in ahead of the UN Food Systems Summit later this year; the political landscape and its implications for the red meat sector;  research on New Zealand red meat’s environmental footprint and potential opportunities with respect to regenerative agriculture;  the importance of trade in a post-COVID world and the market access opportunities with the EU and UK following Brexit. We will also hear from the sector’s young scholars and what their vision is for our future.”

John Loughlin, Chair, Meat Industry Association of New Zealand (Inc) & Andrew Morrison, Chair, Beef + Lamb New Zealand Ltd

01.What and why

The objective of the Red Meat Sector Conference is to promote and foster the red meat sector by providing a framework for engagement with farmers, industry and networks, as well as showcasing innovation and best practice.

02.Who should attend

The conference attracts delegates and sponsors from across the spectrum of the red meat sector. These include key figures: leaders from farming, processing and marketing, senior government officials and representatives from associated industries and sectors such as shipping, packing, banking, farming supplies and research and development. If your organisation is involved in the red meat sector, we invite you to be part of this peak industry event.

03.What to expect

You will hear from internationally acclaimed speakers on topics currently affecting the industry, and from young people just starting out in the industry who will become our future leaders.

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The goal of the conference is to promote and foster the red meat sector by providing a framework for engagement between farmers, industry, and service providers, as well as showcasing expertise and best practice.


The Red Meat Sector conference provides delegates from across the red meat sector with a programme of high quality speakers and ample opportunity to network.


MIA members with meat processing facilities, including beef and sheep, and further processing.


MIA members that market meat products globally.


MIA members that export meat products to other countries, including processor/exporters and those that export but have no processing facilities.


Beef+Lamb New Zealand Ltd levy paying farmers.

05.Policy makers

Government officials and others from agribusiness organisations.

06.Affiliate business

Businesses that provide products and services to the red meat industry, such as logistics, technology, packaging, and insurance.

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Become a sponsor

Engage with key leaders and other delegates from across the red meat sector.

Sponsorship opportunities


For the first time, we will also co-host a Meat Business Women’s event on Sunday 25 July that will discuss the report commissioned last year on Gender Representation in the Meat Sector and how to continue to encourage diversity and foster female leadership and participation in the sector.

The lunch will be held from 12.00pm at the Terrace Kitchen, 1029 Tutanekai Street, Rotorua. You can purchase a ticket to the lunch separately, or as part of your conference registration.

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The 2021 conference in Rotorua begins with a welcome cocktail function at at the Holiday Inn on Sunday evening 25 July and continues with a full day programme of speakers at the Distinction Hotel on Monday 26 July. It will conclude with the Hamburg Sud gala dinner to be held at Te Puia on Monday evening.

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